Designs
Software designer at ServiceNow working on enterprise AI and data.
Product Designer · Meta · 2025
Leading AI-First Accounting
Meta's finance team spends 12,000 hours annually on manual fluctuation analyses. By incorporating AI into their workflow we can enable accountants and leaders to make confident decisions quickly.
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Director of User Experience (IC) · Salesforce · 2024
Leading an AI-First Mobile Vision
Led a cross-functional team to reimagine Salesforce Mobile with an AI foundation and present a vision to the Product EVP. The result showcased agent-powered workflows, transforming dozens of taps into a single, voice-based interaction to increase productivity.
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Director of User Experience · Salesforce · 2022
Leading the Mobile Builder Team
Led a cross-functional team to reimagine how Salesforce customers build mobile applications, uniting three platform pillars under a shared vision. Delivered a working prototype in a two-month sprint that set the foundation for a product projected to generate $100 million in revenue over five years.
View case studyDirector of User Experience · Salesforce · 2023–2024
Leading the Einstein Copilot Launch
Led the design and cross-cloud scaling of Einstein Copilot, Salesforce's systemwide conversational AI assistant. Introduced an operating model that reduced surprises at executive reviews, and launched UXcellence, a quality initiative that raised the Salesforce Mobile App Store rating from 4.4 to 4.7 stars.
View case studyPhotographer & Designer · Personal Project · 2024–2025
Designing and Self-Publishing a Photography Book
A personal project combining photography and Swiss-inspired graphic design into a self-published book, from Figma layouts and print production to Blender 3D renders. Sold 31 copies in the first few months.
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Lead & Principal User Experience Designer · Salesforce · 2017–2020
Leading the Salesforce Mobile App Platform Redesign
As the sole designer, led the complete platform redesign of the Salesforce Mobile App by rethinking information architecture, introducing native components, and partnering with Apple. The result was 1 million daily active users, a 30% increase in engagement, and an App Store rating that rose from 4.1 to 4.7 stars.
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