Designs
Product Designer·Meta·2025·Password required
Leading AI-First Accounting
Designed an AI-assisted flux analysis workflow for Meta's Close Platform, enabling accountants, finance directors, and executive leaders to review, edit, and validate AI-generated summaries directly in context. The result reduces more than 12,000 hours of annual manual work while giving the CFO and CAO real-time insight into overall financial performance.
View case study
Director of User Experience (IC)·Salesforce·2024
Leading an AI-First Mobile Vision
Led a cross-functional team to reimagine Salesforce Mobile with an AI foundation and present a vision to the Product EVP. The result showcased agent-powered workflows, transforming dozens of taps into a single, voice-based interaction to increase productivity.
View case studyPhotographer & Designer·Personal Project·2024
Designing and Self-Publishing a Photography Book
A personal project combining photography and Swiss-inspired graphic design into a self-published book, from Figma layouts and print production to Blender 3D renders. Sold 41 copies in the first few months.
View case studyDirector of User Experience·Salesforce·2023–2024
Leading the Einstein Copilot Launch
Led the design team to ship Einstein Copilot (Agentforce), Salesforce's systemwide conversational AI assistant, across desktop and mobile for Sales, Service, Marketing, and Commerce Cloud. Introduced a new release operating model that gave leadership continuous visibility into progress and eliminated end-of-sprint surprises.
View case study
Director of User Experience·Salesforce·2022
Leading the Mobile Builder Team
Led a cross-functional team to reimagine how Salesforce customers build mobile applications, uniting three platform pillars under a shared vision. Delivered a working prototype in a two-month sprint that set the foundation for a product projected to generate $100 million in revenue over five years.
View case study
Lead & Principal User Experience Designer·Salesforce·2017–2020
Leading the Salesforce Mobile App Platform Redesign
Led the complete platform redesign of the Salesforce Mobile App by rethinking information architecture, introducing native components, and partnering with Apple's Enterprise Lab. The result was growing to 1 million daily active users, a 30% increase in engagement, and an App Store rating that rose from 4.1 to 4.7 stars.
View case study